Thursday, June 14, 2007

Do you want to know everything about jewelry?.

A new jewelry book aimed at consumers discusses jewelry-wardrobe building and aesthetics, and offers retail jewelers both a marketing tool and a sales-team training guide.The 224-page book, Jewelry Savvy: What Every Jewelry Wearer Should Know, is written by third-generation jeweler Caroline Stanley and certified image consultant and jewelry designer Cynthia Sliwa. It features more than 100 images.

The authors say their book covers "everything that people should know about jewelry but probably have never been taught," including developing a jewelry wardrobe, understanding personal style, care and maintenance of jewelry, and understanding the basics of metals, gemstones and costume jewelry.

The authors offer retail jewelers several methods for using the book in their stores: offering it for sale to customers, using it as a training guide for sales associates, offering it as a gift to better customers, or using it in conjunction with an in-store event focusing on jewelry wardrobing.The book retails for $19.99. Copies may be purchased by calling (310) 937-8997. Online purchasing will soon be available through Jewelrysavvybook.com.

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