Good Things Come in Three, All About Three Stone Jewelry

He brings her to an empty movie theater and the lights darken. Suddenly, there she is on the screen—black-and-white images of their courtship. And there he is, by her side in the dark, presenting a three-stone diamond ring.

The ad ran late one afternoon in July 2000 in a darkened room in Charterhouse Street. It was the day De Beers unveiled the three-stone ring known as the “Diamond Dream.”

The impact was far-reaching, extending to other categories (three-stone jewelry, sometimes referred to as PPF—past, present, future—now accounts for some 10 percent of all women’s diamond jewelry worldwide, according to the DPS) and to every continent.

Clearly a bridal product (it was initially an anniversary band but soon became an engagement ring alternative), and very much a “diamond as the hero” piece, it nonetheless had modesty written large. Like the woman in the ad, and the women in the “Steps” and “Hands” ads that followed, this new three-stone ring was as serious as it was lovely. Its beauty lay in trim and thoughtful lines—Audrey Hepburn rather than Liz Taylor—and in each ad, its presentation induced a quiet but profound reaction from a woman who played her cards close to the chest.
Madonna, Sharon Stone, Toni Braxton, Jennie Garth, and others received them in mid-proposal. Their celebrity helped expand the category—from anniversary band to engagement ring, but also from emotion driven to aspirational, modestly private to glaringly public.

In the process, a new three-stone guideline was born. With centers two or three times larger than the sides’ total weight, the ring was an engagement ring, and centers were often raised in such settings. Those differences lost the abbreviated diamond wall for a look that was almost a solitaire, with the sides as supporting cast, but it still worked.

We at Diamondsonfifth offer the most beautiful three stone rings, earrings pendants, prices ranging from a few hundred dollars to a few thousand dollars, that way we fit everybody’s budget.
If you have any question please feel free to contact us at 866-382-0288.

Thanks
The DiamondsOnFifth Team