Study: Size matters to jewelry consumers

SEPTEMBER 26, 2006 - Paso Robles, Calif. -- Eighteen percent of consumers have problems finding the correct fit for jewelry, according to a new study by the Jewelry Consumer Opinion Council (JCOC).

Sizing problems included jewelry being either too big or too small and not being able to find jewelry that's big enough or small enough, according to the Jewelry Size Report, issued this week by the JCOC.Rings posed sizing difficulties for 24 percent of those surveyed, and bracelets posed sizing problems for 19 percent of those surveyed.

Despite the sizing problems posed by rings, about two-thirds of those surveyed found adjustable and sizeable rings undesirable. By contrast, more than half of consumers found adjustable and sizeable bracelets and necklaces desirable.About a quarter of those surveyed reported that they wear a ring size of seven to seven and a half, but 12 percent do not know what ring size they wear.Of those surveyed, 18 percent prefer a size-seven bracelet, but 27 percent do not know what bracelet size they prefer.
Check out diamonds on fifth ring sizeing page for great tips on how to get the right size ring.
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