Study: Consumers buying more jewelry for Father's Day

MAY 22, 2006 - Paso Robles, Calif. -- Twelve percent of consumers plan to purchase jewelry or watches as Father's Day gifts this year, reports a study from the Jewelry Consumer Opinion Council (JCOC).Since 2003, the percentage of consumers considering fine jewelry for Father's Day gifts has steadily increased, according to JCOC.

Of those interested in buying jewelry as a Father's Day gift, 60 percent say they would purchase a watch, 16 percent would consider a fashion ring and 6 percent would buy a necklace.More than 25 percent of those buying fine jewelry for Father's Day say they would purchase plain metal jewelry, but 41 percent would consider buying jewelry with diamonds.Of the fathers surveyed, 14 percent say they would like fine jewelry gifts for Father's Day, with watches and rings remaining favorites.

More than half of fathers (52 percent) say they would like diamond jewelry.Fifty-four percent of the gift-givers surveyed say they would purchase some sort of Father's Day gift this year, and 40 percent have not yet decided what to buy.