Diamonds are for Trevor

In this male-dominated world it is usually women who have the advantage where jewellery, clothes and accessories are concerned.

But a diamond company has tilted the balance in favour of men by creating the world’s most expensive tie. It costs – hold your breath – Dh1 million and is studded with 261 diamonds weighing 77 carats and 200g of white gold.

The maker, India’s Suashish Diamonds, was not satisfied with having its brand Ishi’s sold through more than 130 outlets in 25 cities in India and the Middle East. It wanted the world to really sit up and take notice – and so it created the sparkling tie.

“The product design team wanted to do something to make the brand stand out,” said the group’s Marketing Vice-president Siddharth Kedia. “So they came up with the idea of making the most expensive and unique tie in the world because this was something that had never been done before.”

Managing Director Ashish Goenka said: “I was wowed when they brought the idea to me.
“It was a unique concept and went very well with our policy of wanting to position our products as aspirational and our desire to showcase our design and product development strengths to the world,” said Goenka.

Suashish Diamonds, whose retail partner in Dubai is Joy Alukkas, linked up with the upmarket boutique Satya Paul to create the tie from pure silk in Ishi’s brand colour, purple. It was launched with a lot of fanfare at a Satya Paul fashion show in Mumbai.

Bollywood actor Salman Khan created a sensation when he walked down a red-carpeted ramp wearing the Dh1m tie. Pictures of him with the glittering creation around his neck were flashed around the globe.

The tie achieved what Ishi’s design team had set out to do – it made the world sit up and take notice.

Kedia added: “That was the launch of our World’s Most Expensive Series of Products line. The tie got Ishi’s instant international recognition and helped position it as a leading jewellery brand in the Indian and Middle East markets. We got quite a few orders for more ties, albeit on a smaller scale, after people saw the photographs.”

Ishi’s team did not rest on their laurels – they went on to make the world’s most expensive waistband for women. The Dh2m band, studded with 8,000 diamonds weighing 200 carats set in one kilogram of pink gold, was modelled by Bollywood star Bipasha Basu. They followed this with the most expensive armband in the world, which was studded with 10,000 diamonds set in one kilogram of gold in four shades. The Dh3.6m sensation was modelled by former Miss Universe Natalie Glebova.

Goenka said: “If anyone wants to place an order with us for any of these exclusive products then they should get in touch with Suashish Diamonds or the Ishi’s design team.

“We will surely not disappoint them as our team have shown that they can create anything,” said the managing director.

Prince William to propose to Kate Middleton? Harry already asked Chelsy Davy?

Prince William is reportedly planning to propose to girlfriend Kate Middleton in the next few weeks - and his younger brother Prince Harry is already said to have popped the question to Chelsy Davy.
According to the People newspaper, William is planning to use one of his mother Princess Diana’s favourite rings for the engagement and has already asked his uncle, Diana’s brother Earl Spencer for permission to do so.
A source told the newspaper: “William is sure his mother would have approved of Kate. So he approached his uncle to see what he thought of the idea.”
“Using one of Diana’s rings is the greatest symbol William can think of to show how important Kate is. It will also keep his mother’s memory to the fore on his big day. Assuming Kate accepts, it will be like a union of the two most important women in his life.”
The source added that while the couple are currently holidaying together on an exclusive island in the Seychelles, William is more likely to propose at the royal estate in Balmoral, Scotland: “Balmoral has special memories for them because it’s where they used to sneak off for discreet weekends when they were students at St Andrews.”
“It is where the romance started. William thought it would be the place with the most meaning to them.”
Meanwhile, Prince Harry is said to have proposed to Chelsy during a recent safari holiday in Botswana.A source told the Sunday Mirror that the couple pledged to marry when Chelsy has finished her postgraduate degree - and will hold off announcing the engagement until then: “Harry and Chelsy are serious about each other and are both keen to make more of a commitment.”
“Neither of them can imagine living without the other. It’s just a question of how and when it will happen.”
Chelsy, who was born in Zimbabwe, currently lives in South Africa but is thought to be enrol at the University of Leeds next month to study politics - and be closer to Harry.
The source, claiming to be a friend of the Prince, went on: “[Harry] has also come to realise that what he and Chelsy have is pretty special. It’s natural they would want to settle down.”
“[But] for now he does not want her to be a public figure and they both want time for their relationship to develop as normally as possible. It will be 18 months down the line before they go public about their engagement.”

Court decision scores knockout for Tiffany against jewelry knockoffs

A federal court in New York has entered a final judgment by consent for jewelry retailer Tiffany & Co. and against Starglam Inc. and its principal owner, enjoining them from any further infringement of the Tiffany name and trademark. Starglam had been charged with selling Tiffany knockoffs online and via retail stores.

Under the judgment, defendants paid Tiffany $950,000. The principal owner had previously pled guilty to charges of trademark counterfeiting and has served his sentence, Tiffany says.
“We are pleased to announce this judgment,” says Tiffany’s chairman and CEO Michael Kowalski. “Trademark counterfeiting severely damages brand owners and consumers alike. The way to stop it is to take aggressive action against the counterfeiters and make them pay, criminally as well as civilly. That’s what happened in this case which should send a message to anyone trying to sell counterfeit Tiffany merchandise.”

Starglam was charged with selling the counterfeits on the Internet, including on eBay. Tiffany, No. 98 in the Internet Retailer Top 500 Guide, has a civil suit awaiting trial in a federal court in New York against eBay because of the large amount of counterfeit Tiffany silver merchandise that has been sold on eBay auction sites, Tiffany says.

Starglam also was accused of distributing counterfeit silver Tiffany merchandise, some of which was purchased in Asia and some in New York, Tiffany says. The government brought proceedings against the New York seller who was prosecuted and convicted.

Damiani Signs Paris Hilton for New Jewelry Line

Paris Hilton has signed an agreement to be the new face of Italian jeweler Damiani’s new Bliss collection. As reported in E! Online, the socialite was recently photographed for the launch of the three-year print campaign.

The Bliss line is Damiani’s lower priced line, geared toward the younger market. The pieces incorporated gold, stainless steel, wood and diamonds, with prices ranging from $60 to $3,000.

Vice President Silvia Damiani said, “She’s perfect. It’s our young and our very fashionable line.”

Diamond Jewelry For The Holidays!

A festival diamond jewelry grip may be just the chunk that makes this a Christmas to memorize! Whether it be a new diamond halo, diamonds earhalos, ornament, armlet or some other chunk pf diamond jewelry, the festival time can be a flawless time to fast your perpetual keenness to those you ardor with a diamond all their own! There are a few equipment to keep in brain when exchange diamond jewelry for the holidays, and here's a few of them.

WHAT DO THEY LIKE?
each has their own special type, and to have the best shot at discovery diamond jewelry that compliments their untreated special type you want to come armed with proof. What do they like? Classic, contemporary, or vintage styling? What metal do they wish.
Exclusively gold, platinum, silver? Do they like bold or ingenious diamond jewelry, and what magnitude are the chunks they own now?

SHAPES and SETTINGS
Diamond jewelry can come in many outranks and locales. Some choices might enter a circular diamond, a marquise cut or oval, a princess cut or emerald, pear or sympathy; as well as many other cuts and outranks and really even flag of diamond jewelry out there. verdict superstar's special wishence when it comes to diamond jewelry can be a tricky attempt; you don't want to give it away! See what they stare at when space shopping; you may get a suggest at some of the equipment they like.

Be assured to take into consideration the magnitude and outline of their hands, particularly for a female. presume how it would look on her hands. If you're in a retail store have a clerk with like hand assembly paradigm it for you.

The last thing you want to do is have a large halo that overwhelms her hand.

WHAT magnitude DO YOU BUY?
You may have to become a furtive agent to get this report, but it would be finicky to have an idea of magnitude when you're Choosing that halo. Another firmness is austerely exchange limp diamonds and shopping together for the locale.

You're still her knight in shining shield and she get to elect how it shines!

WHERE TO BUY DIAMOND JEWELRY?
This part is receiving easier and easier. In addition to the diamond traders in your theme, the internet has revolutionized diamond jewelry shopping, to the point where it's now wishable to do your diamond shopping online. Time, convenience, greatly more gladly open reportrmation and array make diamond jewelry shopping on the net an no- brainer.

You regularly run into great prices online as well, as there is no overhead online and also no commissioned salesperson there to "direct" you into the diamond jewelry they want to push you, not necessarily what you want. No presassured, no ranks, no parking, no crime, and all the chief diamonds traders have an online ghost, as well as some that are chastely web-based. Let me ask you: would you fairly buy your diamond jewelry from a timeal worker who is pushing you what they have left on hand, or make a greatly more reportrmed and leiassuredly firmness from a web-based trader with a great contract more array and maybe better prices? approve, you elect! Most of the chief Most all online stores will agreement you guarantees and earnings privileges, and in my panorama putting my prestige license online is a great contract safer than generous it to an eighteen year old final for the hottest XBOX.

If you're looking for diamond jewelry for the holidays, let your fingers do the walking and find that flawless chunk they'll adore eternally!